THE 1ST MARKETING TECHNOLOGY THAT GROWS
AUDIENCE SEGMENTS BASED ON
TRENDING TOPIC INTERESTS

2017 WINNER:
“TOP 10 CONTENT MARKETING
SOLUTION PROVIDER”

Marketing Tech
Outlook Magazine

GET EXCEPTIONAL ENGAGEMENT ACROSS PLATFORMS
GROW QUALITY AUDIENCE SEGMENTS WITHOUT SACRIFICING SCALE

PEOPLE SEARCH THE WAY THEY THINK, WITH TOPICS
And topics connect to people. Targeting trending topics is a faster route to conversion because
your customers are searching for topics, not keywords.

 

THE FIRST TOPIC-BASED PROGRAMMATIC SOLUTION
We’ve created a proprietary content engine with AI that “understands” web content in real-time,
discovering brand-relevant topics that contextually match your ads to relevant page content.
Target the content you want, avoid the content you don’t.

 

 AS YOU OPTIMIZE YOUR CAMPAIGN, YOUR AUDIENCE GROWS
Instead of using current cookie-based, demographic profiling, targeting trending
topics defines and delivers relevant audience segments. Our AI goes beyond, continuously learning and discovering
new, trending topics that match audience interests increasing your audience segments over time.

WE ARE CHANGING THE WAY BRANDS AND AGENCIES PLAN
AND EXECUTE CAMPAIGNS THROUGH OUR CONTEXTUAL DATA BREAKTHROUGH

CREATE TOPIC-DRIVEN CAMPAIGNS TARGETING
CONTEXTUALLY RELEVANT WEB CONTENT
LEVERAGING AN UNLIMITED NUMBER OF TRENDING TOPICS

engageSimply’s real-time AI “understands” page content allowing our Real-Time Bidding (RTB) engine
to programmatically place ads only if the content is relevant to the campaign.
Trending topics are then optimized and expanded into ever larger audience segments.

TELL US WHAT KIND OF CAMPAIGN YOU NEED

 

CONTENT SYNDICATION
Distribute thought leadership content (via native ads) on trending topic pages.

 

PROGRAMMATIC EMAIL & TOPIC TARGETING
The sophisticated merging of email advertising in leading publisher
newsletters and programmatic trending topics targeting.

 

TWITTER AUDIENCE TARGETING: 
Segment and target Twitter audiences based on content they follow in programmatic media

 

PPC EXPANSION TOPIC CAMPAIGNS
Increase audience size of PPC campaigns through transforming keywords
into trending topics that can be targeted in programmatic media.

 

INDUSTRY/VERTICAL DIRECT PUBLISHERS
A Vertical network of direct publishers covering industries such as
Telecommunications, IoT, Gaming, Facilities Management.

 

TRENDING NEWS: 
Target trending topics specifically within news channels
to support corporate activities such as PR, investor relations

WE’VE CREATED THE 1st AI ENGINE 
 THAT “UNDERSTANDS” WEB CONTENT IN REAL-TIME

 

DATA QUALITY
Our new technology dynamically generates trending topic data for targeting in programmatic media.

 

TRUE CONTEXTUAL AD PLACEMENT
1st programmatic technology with natural language processing to understand web context in real-time.

 

 HELPS BRANDS IDENTIFY MONETIZABLE TRENDING TOPICS  (NLP)
Out (NLP) technology identifies trending topics, creating and growing relevant audience segment groups.

RTB engine determines optimum ad placement and price.

SUPPORT  PRODUCTS TO FIT YOUR BUSINESS

CHOOSE ONE PRODUCT, OR ALL THREE TO ENHANCE YOUR CAMPAIGN

DISCOVER BRAND-RELEVANT TOPICS

BUILD & GROW A WORLD OF TOPICS TO
INFORM YOUR BRAND

Our evidence-based content planning tool identifies the most monetizable trending topics in programmatic media by analyzing brand, competitive and industry content with Google data, expressed in a Brand Topic Map.

TRACK COMPETITOR’S CONTENT

TRACKS CONTENT TO KEEP AN EYE ON
CHANGES IN YOUR COMPETITORS

Real-time content monitoring of competitive web sites to understand what content is trending and what topics competitors are strategically shifting to. Our AI technology identifies any changes.

BRAND-RELEVANT COMMUNITIES

CUSTOM POP-UP COMMUNITIES
WITH INTERACTIVE ADS

A topic-based community hub that acts as a landing page platform to curate topic-based audiences for optimum conversion potential and campaign performance.

 OUR TECHNOLOGY PARTNERS

GOOGLE • BIDSWITCH • PUBMATIC • ADOBE • RYTHMONE • ORACLE • WIDEORBIT • SMAATO • MY6SENSE
WEBTRENDS • ELOQUA • KEYSCORES • DILOG R • LIVE INTENT • INDUSTRY INDEX

TRUSTED BY THE BEST

ABERDEEN • AT&T • BROTHER • CONCEPT FARM • SAP • BOOZ ALLEN • AVAYA