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Quality engagement defines advertising success, not an impression avalanche. Programmatic Plus identifies and reaches audiences ready to take action. It’s a simple idea. Our technology delivers insights that make content and ad placement contextually relevant. Your ad becomes relevant to your audience because the content is relevant to your brand
Audiences gather around topics, not keywords. We’ve learned that topics, not keywords are highly correlated to intent. Programmatic Plus is not an algorithm that reads keywords. Our technology digs deeper, discovering topics, and content of interest to your audience and relevant to your brand.
Data informs us. Experience guides us. Technology inspires us.
Programmatic Plus uses our deep learning technology to understand the context of all forms of content; video, mobile and web. We then find and engage very specific audiences at the right moments. With our approach, we show brands what motivates their customers, and place ads where they’re most likely to reach and engage an ideal consumer. Add our proprietary landing page and multi-format ad units to your campaign your brand can tell a full story.
OUR PROPRIETARY, PATENTED ALGORITHMS LET US UNDERSTAND WHY SOMEONE IS READING A PARTICULAR PIECE OF CONTENT. OUR CONTEXTUAL ENGINE LEARNS TO RECOGNIZE MILLIONS OF CONCEPTS, DISCOVERING THE TOPICS THAT ALIGN TO AUDIENCE INTERESTS AND A BRAND’S MESSAGE. THIS DATA ALLOWS US TO PINPOINT THE MOST RELEVANT PAGES, SITES AND VIDEOS WHERE AN ADVERTISER’S MESSAGE IS MOST LIKELY TO BE HEARD.
YOU’LL GET INSIGHTS THAT SHOW HOW YOUR AUDIENCE INTERESTS INTERSECT, HOW CONCEPTS ARE RELATED AND INTELLIGENCE ON THE CAMPAIGN —FROM MESSAGING TO PLACEMENT AND RESULTS.
Ad-Tech Models Have Distracted Marketers from Unifying the User Experience.Before the great ad-tech boom, the advertising model was straightforward -- if not simple. The "four Ps" dominated the modern marketing machine, with "promotion" being universally understood as paid media and sales promotions. End of story. Read ArticleJuly 8, 2016
Four Dangers Lurking Beneath the Seduction of Marketing Automation. The ancient legend of the sirens who seduced sailors with their enchanting song -- only to result in often catastrophic shipwrecks -- is an apt metaphor for today's marketing automation adoption journey. Read ArticleMay 25, 2016
Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don't even know what programmatic buying is. That's a staggering gap compared to b-to-c marketers, among which 62% of marketers use programmatic. Read ArticleJanuary 19, 2016
This Unexpected Trend Will Steal the Spotlight from 'Cool' Ad Tech. New Year's "trend lists" will start filling up our feeds pretty soon with posts like "Top five ways to leverage native ads" or the perennial list about "What's hot in mobile." Read Article.December 2, 2015
Marketers are usually the first to be blamed when things go bad in the corporate world. Product didn't sell well? Customer research was flawed. Competitors eating our lunch? We didn't communicate our point of difference well. Stock price going down? The advertising wasn't cool enough. Read Article
It’s no secret that marketers are struggling to adapt to a tech-heavy, algorithmic-driven marketing landscape. Adapt or die is what technologists tell marketers, revealing a thinly veiled disdain for the very marketing customers they sell to. Read Article
As marketers, we are master tinkerers. We tweak this and modify that as we follow our customers in their individual digital journeys. The ad-tech revolution has given us many new tools in our toolbox to delight any hardcore marketer. Read Article.
I am shaking with fury as I write this — reeling from three incidents that individually might have gone unnoticed, but as a group tumbled into my consciousness, leaving me wanting to yell at the top of my lungs, “I’m mad as hell and I am not going to take it anymore,” in a pathetic mimic of that famous scene from the 1976 movie “Network.” I was jolted to face the disturbing reality that because ad tech was created in a tech/VC echo chamber, largely excluding marketing practitioners, it is suffering from an overemphasis on the “product” side to the detriment of the human element of marketing. Read Article
“Go big or go home” is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences — the faster the better — guaranteeing huge ad budgets in the rapid shift from traditional to digital media. Read Article.
Between the startup dreams and funding reality lies the “day in day out” stress of being a startup CEO. Sometimes maintaining a certain level of grace under pressure is tough. Sometimes, we stumble and we say unthinking things, unkind things or just plain stupid stuff. Read Article.
Five Ways to Thrive in the Chaotic Ad-Tech Wonderland in 2015: Today, digital marketing is dominated by conversations around "scale," giving one the sense of falling into a wonderland of ad networks, exchanges, trading desks, mobile and video platforms, all swirling in a cloud of big data. From afar things look normal, but on closer examination, everything is askew. Full ArticleDecember 2, 2014
As an engagement marketing company, engageSimply uses data analytics to serve ads and cultivate customer interests. Judy Shapiro, engageSimply’s founder and CEO, spoke with eMarketer’s Yory Wurmser about how omnichannel marketing is moving toward quality interactions based on context. Full Article (PDF).November 17, 2014
Too often the passion of younger CEOs around their vision tend to cause a blind spot (deliberate or not) around basic business common sense and basic numbers crunching. Seeing this trend played over and over again in just a few months, inspired me to share what I believe are the top seven deadly sins that seem worth noting and hopefully avoiding. Full Article.October 18, 2014
The sheer tonnage of technologies is a serious buzz kill, casting a cloud over the industry. But it doesn't have to be that way with these six techniques to keep your passion for marketing intense and vital. Full Article.September 11, 2014
The buzz word disruption has captured center stage in the U.S. investor world. But is disruption a necessary ingredient in the startup world? A look overseas to China indicates that this need not be the case. Full Article.August 12, 2014
Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new” tech terms or concepts positioned as silver bullet answers to heretofore unsolved marketing problems. Full Article.July 14, 2014
Probably one of my biggest mistakes was a misguided attempt to follow in the typical path of tech startups: hanging out at meetups, applying to every incubator and funding platform I could find and flying to San Francisco so often that my frequent-flier miles qualify me for a trip to anywhere. Full Article.July 11, 2014
Execs Debate Whether Programmatic Buying Will Screw Up Native Ads. During the OMMA Native Ad Conference at Internet Week last month, I heard an ad tech executive proclaim, “But digital banner ads work. They keep publishers afloat.” I literally gasped out loud. Full Article.June 10, 2014
“Technology lets us get more intrusive,” said Judy Shapiro, CEO and founder of engageSimply. “But it also lets us get more intimate.” Damn you, oxymorons that make sense! Full interview.May 19, 2014
This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes, but the ant merely needs to climb on the back of the elephant to see his world. Read Article.February 10, 2014
5 Strategies to Put Marketing Tech Where It Belongs — Connecting to Consumers. Ask any marketer whether marketing tech is helping him do great work, and you’re likely to get an exasperated sigh, with complaints that too much tech is too detached from his day-in-day-out world. Full Article.January 7, 2014
Starting a venture is an incestuous marriage of faith and imagination — a rocky start at best. But that what’s makes it so seductive. It is a journey of triumph and terror; vision tinged with delusion and where courage carries the day. Yet in this heady mix, the existential question always remains; will money run out before hope does. Full Article.January 3, 2014
The last 50 years of overall prosperity was a one-time only "blip" of good fortune that's unlikely to ever happen again, according to economist Robert Gordon. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue. Here's how agencies can position themselves to cash in. Full Article.June 27, 2013
Everyone’s going native these days. From New York Times to Google, more and more companies are doing some version of native advertising. But the practical question remains: is native advertising a genuine innovation or just “an old girlfriend in a new dress”? Full article.May 15, 2013
There’s no question the industry is reeling from processing more and more data, so many people are relying on predictive technologies to crunch the numbers and spit out what you want even before you want it. The problem is they require GOOD big data to get it roughly right. Yet the volume of big data has grown so fast that lots of bad big data has easily permeated the system, contaminating the entire data mineshaft. Full article.April 27, 2013
At the IAB Social Media Agency Day, I noticed many of the panelists expressed a “wait and see” attitude about social media; reflecting the reality that social media is still in its infancy. No doubt with maturation comes standardization but in the meantime, the session seemed to repeat certain key themes - growing pains as it were - about the business of social media. Read on for the 10 themes that kept surfacing. Full article.April 26, 2013
Even the best technology won't create value if it can't get to market. That simple, straightforward lesson from the last tech bust ought to be guiding the new generation of startups. But as technology companies rush to fill every niche in the marketing industry, the lack of go-to-market savvy is stunning. Full article.March 26, 2013
The next big thing for 2013 will be less about revolutionary technologies and more about important conversation shifts that will transform marketing redefining privacy, reach, Big Data and trust. Full article.December 13, 2012
Social media is dense with jargon that sets the stage for mismanaged expectations especially when people think the terms social media and social marketing are interchangeable. They’re not. Full article.November 26, 2012
Why Now Is the Time for a Different Approach to Ad Metrics. Too often my meetings with online media network salespeople sound something like this:
Me: "So how did our campaign do?"
Salesperson: "Great. You performed within range -- getting 1/10 of 1% response based on number of impressions delivered."
Me: "Um, how is that a great result?" (C'mon … what am I supposed to do with 1/10th of 1% CTR anyway?)
Technology strives for quick wins and platform plays, but winning in marketing is a long-term process. There's a big gap between agencies and marketers and the technologists and venture capitalists. Full article.August 27, 2012
Our Digital Lives Have Evolved — So Must Trust After reading that headline, I can see some (maybe lots) of you scratching your heads saying: "Wait a minute -- trust is a not a technology!" A decade ago that would have been true -- it is not now. Read Article.February 16, 2010
It Simplifies Tasks but Complicates Lives. In the past several days, I have seen nearly a dozen dreamily written articles espousing the virtues of the still-rumored new iPhone that can, in one mighty device, make video recording, editing and uploading easy. Nor could one ignore that this media deluge seemed well-coordinated with a very cool, very prominent iPhone TV campaign called "There's an app for that" that touts the amazing things one can do with an iPhone. Read Article.
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