RTNA: CONSUMERS ENGAGE WITH NEWS CONTENT 24/7
AND SUDDENLY —IT’S TRENDING

NOW YOU CAN OWN IT. ASK US ABOUT RTNA!

RTNA PROGRAMMATICALLY PLACES ADS
ON TRENDING NEWS TOPICS IN REAL TIME

 

TURN-KEY CAMPAIGN FROM CONCEPT TO CLICK – IN MARKET WITHIN 72 HOURS

We create a custom data layer that transforms content – like press releases or white papers – into engagement topics that are trending in the digital news media

We create the native ads that are placed on contextual matched pages

We find, aggregate and drive audiences interested in specific topics to specific brand content

 

THE BENEFITS:

Contextual technology ensures topic-based ads are placed on relevant pages

Easy to scale and operationalize going from data to creative and placement

Integrated and comprehensive tracking for assessing ROI based on KPIs

Agile campaign infrastructure can aggregate audiences in real time around real-time topics

Cross channel incorporating native, digital and mobile

Delivery of quality, real audiences ready to engage around news topics

 

LATEST TECHNOLOGY TO DRIVE NEW TYPES OF CONTENT MARKETING CAMPAIGNS THAT MAKE A TRAFFIC DIFFERENCE

We go beyond keywords to understand the context of the branded content to maximize accuracy of ad placement – reducing wasted impressions

We deliver quality, real audiences in real time ready to engage – not cookie profiles with static “interest classifications”

We deliver quality, real audiences in real time ready to engage around news topics

We optimize campaign across channels (native, digital), ad networks and formats (mobile)