WHERE ADVERTISERS KNOW HOW EACH AD DOLLAR IS BEING INVESTED
Building the new advertising trust economy.
Measuring accountability gets harder as the buying process becomes more unregulated, built on top on a fundamentally messy and opaque supply chain, where each middleman arbitrages every step. Fraud is beyond common, ad budgets are completely wasted, and buying platforms are delivering untrusted and largely unverifiable campaign results. This is the current state of digital advertising.
A better approach to drive trust and results —for every actor.
In response, engageSimply decided to commit to building the new advertising trust economy, with a complete level of transparency for all stakeholders through full integration of proprietary targeting data on one end, proprietary RTB engine and direct publisher network on the other. We created an open, simple and optimized chain, from supply to demand, from targeting data to our direct contextual publisher network, engineered to perform within a verifiable ecosystem that delivers results, and avoid budget dilution.