Understanding what your customers love
 creates meaningful intent-driven customer engagement. Brand Wisdom is an evidence-based approach to content planning that delivers real insights.

How does Brand Wisdom work? Watch this short video.

The Brand Wisdom breakthrough transforms the limitations of keywords to create engagement topics that are uniquely leverageable and scalable for your brand. It’s a better approach to market planning. At its core, Brand Wisdom AI analyzes brand, industry, trade, competitive content and keyword data identifying the most relevant and monetizable topic – with audiences clustered around them. Topic data is visualized through the Brand Wisdom Platform to display the brand’s best “macro topics” along with “micro topics” best suited to drive engagement.

1. Content audit of brand-owned assets to understand the topics the brand covers.

2. Content audit of trade, social and competitor content to understand what topics are important within the industry.

3. Comprehensive topic map with data to reveal the most leverageable for the Brand.

Content Strategy & Planning: Insights to create strategy and plan around topics that will become powerful channels to deliver brand information.

SEM, Media Strategy & Buying: Data to define SEM/ media strategy and buying tactics against audiences who are hungry for new ideas, information, inspiration  —from lifestyle to products.

• Full list of Macro topics that offer most competitive opportunities for the Brand

• Micro topics that make up the Macro topics

• All keywords that encompass topics for optimization in SEO and PPC

Brand Wisdom is the foundation of any really effective and efficient marketing plan. It allows for an alignment of cross-media strategies and content creation strategies around the most monetizable topics for your brand.

Ask how we can help you give your next campaign lift-off with a Brand Wisdom topic analysis. Contact us!