BPP is as simple as it sounds. Buying and analysis against real people. Only BPP can deliver this level of acquisition.
You’ll reach real people in the mindset to convert. BPP delivers a clear acquisition cost per person and is completely scalable. Engage with 1,000 or 1,000,000 real digital prospects. No waste on meaningless impressions or metrics. How do we do it? By pinpointing “real-time intent”, the mindset that drives acquisition. BPP helps you…
• Deliver a “real-time intent” moment by targeting the 2 out of 1,000 impressions where the customer is in the mindset to engage and convert because they have demonstrated interest in topics relevant to your brand
• Stop ad-budget waste by excluding unqualified or faked impressions. Bots don’t make content journeys, only people do.
• Identify and pinpoint audience segments that seek out and cluster around brand-relevant topics, discovering new audiences that demographic and cookie-based marketing can’t.