CONTENT PREDICTIVE MODEL

 THE FIRST-TO-MARKET CONTENT-CENTRIC PREDICTIVE MODEL
ALLOWING ADVERTISERS TO PREDICT CUSTOMER CONVERSION

BUILT TO PREDICT REAL OUTCOMES THROUGH MINDSET DATA
THAT  UNDERSTANDS THE HUMAN/ TOPIC CONVERSION JOURNEY

engageSimply has developed the first predictive model that identifies, predicts and maps out the content journeys to conversion of digital audiences.

Our predictive model delivers a new level of optimization, effectiveness and ROI of your marketing efforts unlike typical profile-based optimization engines. Using topics as the data layer to map out conversion journey gives advertisers the highest level of campaign optimization, tied to audience purchase mindsets. Understanding and predicting the best ways to target your potential customers using trending topics is key to cutting off fake impressions and engaging only with real audience, as Bots don’t make content journeys, only people do.

A better approach to campaign optimization.

How we do it. Our technology is built to understand topics in human terms using our proprietary machine learning engine. The model merges programmatic data, proprietary topic data and customer data, to give advertisers a new view of content-based conversion paths. This insight powers all kinds of marketing campaigns from Brand-to-Demand campaigns, PR and acquisition marketing.

See how it works with Campaign Wisdom.