WHAT’S GOING ON:
NEW YORK, NY | October 2, 2017 | ENGAGESIMPLY INTRODUCES THE FIRST PROGRAMMATIC SOLUTION WITH PREDICTIVE CONTENT MODELING THAT GROWS CUSTOMER SEGMENTS BASED ON TRENDING TOPIC INTERESTS
Campaign Wisdom’s artificial intelligence breakthrough uses real-time programmatic data to allow advertisers to predictably optimize media, content and engagement rates accurately.
engageSimply, a marketing tech firm specialized in programmatic data and advertising, today launched the first-to-market trending topic predictive model as part of the company’s current Campaign Wisdom solution; a trending topic programmatic buying platform. With the addition of the content predictive model, marketers have a powerful new way to build market segments based on trending topic interests that can engage and convert real audiences, all without sacrificing scale.
April 1, 2017 — Marketing Tech Insights – 2017 Top 10 Content Marketing Solutions. “Growing competition is compelling content marketing to be more creative, deliver real-time content based on behavioral patterns. Rethinking content marketing has become has become most crucial today to drive more traffic and enhance revenue.
In the last few months, a distinguished panel comprising CEOs, CIOs, VCs and analysts and the Marketing Tech Outlook Editorial Board have reviewed the content marketing domain and selected the ventures at the forefront of tackling the industry’s challenges. The companies featured have manifested profound business process knowledge, integrated and innovative strategies in the content marketing arena.
“engageSimply’s Programmatic Plus represents one of the first true martech ventures by taking a systems level approach to content planning, programmatic placement and performance—all in one platform—from click to close.”
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March 27, 2017 — Campaign Live — 40 Over 40 Digital Leaders: An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don’t hold a monopoly on digital skills. Judy Shapiro, CEO/ Founder: Lots of people can claim to have a strong background in digital advertising, but few have roots as deep as Judy Shapiro. In the early 1990s, Shapiro worked on the landmark AT&T campaign that was the first in the market. Shapiro founded the ad tech firm engageSimply, where she has created “Programmatic Plus,” a solution that merges the efficiency of programmatic media with content marketing.
March 24, 2017 — B2B News Network, Top News, Rob Zaleski — Marketers Should Embrace, Not Fear, Artificial Intelligence —The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Judy Shapiro says Artificial intelligence is a capability within the world of MarTech, not a solution in and of itself. “We can neither look to A.I. to solve all our marketing challenges nor replace human marketers completely…”
January 17, 2017 —Ad Age— The Insider’s Guide to Data, Personalization and Marketing Automation IQ Conference: Marketing & Technology Ad Age Executive Editor Nat Ives talks with TBWA Global Data Director Baker Lambert, Accenture Interactive Global Head of Personalization Jeriad Zoghby and EngageSimply founder Judy Shapiro at the Ad Age IQ Conference: Marketing & Technology in New York on Tuesday. Credit: Robert Tannenbaum for Ad Age.
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January 6, 2017 — AdAge, Why Advertisers Are ‘Intimidated’ by Marketing Technology. Judy Shapiro, CEO and founder of programmatic content marketing company EngageSimply, doesn’t hold back when talking about the potential she sees with marketing technology. She wants marketers to embrace it, and worries they largely have not yet done so.
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December 7th, 2016 —ADAGE— Content Israel 2016 was a one-day conference that brings together industry leaders from publishers, agencies, brands and startups for a detailed look at the strategies, technologies, and platforms used for content marketing. The conference will provide an in-depth discussion about content marketing by offering case studies, speakers, and panels on topics of content strategy, engagement and execution.
November 2016 — Brand Quarterly—50 Over 50 Mantras for Marketers To Live By Marketing thought leaders have a wealth of experience and knowledge to share. Combining their well-deserved recognition, we asked 50 senior executives who have gained the respect of their peers through their words, action and achievement.
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NEW YORK – NY – September 27, 2016 – engageSimply, a leading marketing tech firm specializing in innovation in the programmatic space, today revealed the industry’s first programmatic content marketing platform, Programmatic Plus powered by real time semantic technology. The SaaS-based suite delivers an alternative to keyword and cookie-based programmatic targeting platforms, delivering ads more effectively through semantic technology capable of processing and extracting the meaning of digital content in real-time for quality ad placements.
October 21, 2015 — National Academy of Sciences While some scholars argue that the theory of “disruptive innovation” overlooks socio-economic realities, many across industry, academia, and policy nevertheless embrace the notion that technologies that create new markets and value networks can and do effectively disrupt industries and displace earlier technologies. This meeting explored how the study of disruption can affect the structure of innovation ecosystems, and (4) how disruption can inform national science and technology policy in the present and the future.
December 23, 2014—Judy Shapiro, CEO and Founder of Engage Simply, at Ad:Tech NY. How relevant is your ad targeting? Heather Vale of Performance Marketing Insider speaks with Judy Shapiro, CEO and Founder of Engage Simply, at Ad:Tech NY. In this interview, discover what the start-up engagement marketing company does, where they focus, how they improve retargeting and contextual advertising results through relevancy, how they benefit marketers and more. Find out more at engagesimply.com.
November 4, 2014: EngageSimply Collaborates with GENBAND to Create a Kandy Store of Real Time Communications Engagement Innovations Interactive, real time humanized digital interfaces leveraging new browser-based technologies will be shared at Ad:Tech NY
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November 3, 2014: EngageSimply and AdKernel Announce the Launch of ProgrammaticPlus, the First Contextual Marketing Platform That Creates Highly Effective Ways for Brands to Identify, Reach, and Connect With Audiences The first comprehensive solution that includes contextual brand mapping, ad serving, and engagement components, available individually or as a comprehensive, integrated solution
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October 30, 2014: EngageSimply and AdKernel Announce the Launch of BrandWisdom, the First Contextual Brand Mapping Tool That Creates New Ways for Brands to Engage Audiences The first automated solution to integrate keyword and influencer analytics for digital marketers, content strategists, publicists, and social media managers will be demonstrated at Ad:Tech NY November 5th and 6th.
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October 24, 2014: EngageSimply Honored to Present at the Start-Up Spotlight Event at AdTech NY EngageSimply, a leading innovator of digital engagement solutions for brands and agencies, today announced it will demonstrate the power of its contextual engagement network at Ad:Tech NY on November 5th.
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