Where other programmatic technologies are designed to buy blind impressions, BPP is the only platform that can re-express CPMs into estimates of real audiences that are available to reach –in the moment, expanding your campaigns reach outside of the conventional limits of PPC.
SCALE & SPEED: Advanced RTB technology is able to process billions of impressions and identify the right impressions while retaining maximum speed
SMART: AI, proprietary algorithms, and BPPs on-demand ad network ensures optimum topic alignment and conversion; a superior approach to static interest classification and taxonomy systems that don’t reflect real-time intent
SIMPLE: BPP dashboard is the only acquisition platform of its kind to deliver a campaign forecast and a real-time campaign analytics that provides visibility and transparency of real audiences that the campaign reached and converted
AGILE: Platform is designed to be easy, agile with only minimum required data to execute diverse acquisition programmatic campaigns.
BPP CAMPAIGNS ARE EASY TO LAUNCH WITH NEW ACQUISITION CAMPAIGN TYPES:
• PPC EXPANSION CAMPAIGNS deliver real-time intent Search audiences – the 98% who did not click on PPC ads once they continued their content journey in digital media
• eMAIL CONTEXTUAL CAMPAIGNS that merge programmatic ads with topic-centric email marketing for excellent engagement and curation
• CONTEXTUAL RETARGETING CAMPAIGNS that target audiences only on specifically contextually matching pages
• eCOMMERCE CAMPAIGNS with new forms of topic-based targeting that delivers net new traffic to sites
• TRENDING NEWS CAMPAIGNS that let advertisers “own the topic”