TWO-FACTOR TARGETING™
AI LEAPFROGS TODAY’S DIGITAL TARGETING TECHNOLOGY

AN ACCURATE AND EFFECTIVE WAY TO TARGET DIGITAL AUDIENCES
BY IDENTIFYING TRENDING TOPICS THAT ARE MONETIZABLE IN THE MOMENT.

A better approach to targeting.

The technology breakthrough of Two-Factor Targeting™ is AI that understands the context of web pages in human terms for precise acquisition results, leapfrogging current keyword matching buying which can misfire or interest classification buying which can be too broad for precise conversion results.

Instead, Two-Factor technology works in real-time to assess the conversion potential of audiences based on:

Factor One: Real-time Audience Topic Data creates topic ‘cohort’ groups clustered around desired topics that can be segmented

Factor Two: Mindset data verifies that digital audiences are “real” and in the right mindset to convert based on their topic consumption behaviors

Once specific, verified audiences are identified, our platform precisely buys only those qualified impressions without wasting ad dollars on broader CPMs buys, bot impressions or audiences who don’t exhibit the right topic mindset to convert.  This precision targeting is an AI breakthrough in programmatic media buying, solving the toughest technical issues in the programmatic world –waste and fraud  —all in a real-time acquisition moment.

To launch campaigns using Two-Factor Targeting™, check out CAMPAIGN WISDOM.

Two-Factor Targeting Technology™ (TFT)

We have developed a new, more accurate and effective way to target digital audiences by identifying trending topics that are monetizable in the moment. Two Factor Targeting powers our Campaign Wisdom solution and allows advertisers to reach audiences with the right real-time intent signals (one factor) coupled with the right mindset (second factor) for better ROI within one verifiable platform.