1. Content audit of brand-owned assets to understand the topics the brand covers.
2. Content audit of trade, social and competitor content to understand what topics are important within the industry.
3. Comprehensive topic map with data to reveal the most leverageable for the Brand.
Content Strategy & Planning: Insights to create strategy and plan around topics that will become powerful channels to deliver brand information.
SEM, Media Strategy & Buying: Data to define SEM/ media strategy and buying tactics against audiences who are hungry for new ideas, information, inspiration —from lifestyle to products.
• Full list of Macro topics that offer most competitive opportunities for the Brand
• Micro topics that make up the Macro topics
• All keywords that encompass topics for optimization in SEO and PPC
Brand Wisdom is the foundation of any really effective and efficient marketing plan. It allows for an alignment of cross-media strategies and content creation strategies around the most monetizable topics for your brand.