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IT’S ABOUT THE RIGHT SOLUTION. Your brands have different needs, and we have solutions to help you meet them. Merging content marketing with the science of programmatic media, eS can help your customer acquisition strategy reach the next level, scaling quality engagement with real audiences. It’s about delivering on the metrics that really move the needle for your business, at scale.

TOPIC-CENTRIC ATTRIBUTION MODELING. THE FIRST TOPIC-BASED ATTRIBUTION MODELING REVEALS THE TOPICS THAT DROVE YOUR CUSTOMERS’ JOURNEY TO CONVERSION.

WHY IT WORKS
Unlike channel-specific attribution models on the market today, this is the industry’s only topic-based attribution model that allows Advertisers to understand the topic journey to the conversion of real-time intent audiences.

HOW DOES IT WORK?
Powered by our proprietary TOPIC INTELLIGENCE data, we can analyze pathing data from your customers’ “real-time intent” content journeys during your campaign. This data is collected and used to identify the content your customers need to see to continue on their conversion journey.

THE BENEFITS

  • We know they’re human.  Bots don’t make content journeys, people do. We verify that the journeys we’re tracking are only real people, not bots.
  • Campaign optimization. New insights into cross-sell/upsell opportunities through the new topics that can drive conversion. 
  • Get ahead of the competition. Get front seat view on content intelligence custom-tailored to you to tap into new markets ahead of others in your space.
  • Better Creative and ad placement. Know where success happens and what works to a much greater degree through the topics that drive engagement. 
  • Fraud detection. Detect anomalies that may indicate fraud, which can then be flagged and prevented.
  • Risk reduction Reduce waste by getting the data you need to focus your campaigns with the right topics to reduce wasted ad dollars.

MOVE BEYOND IMPRESSIONS TO TARGET REAL-TIME INTENT AUDIENCES ON THEIR TOPIC ENGAGED JOURNEYS WITH INDUSTRY’S FIRST ACQUISITION DSP.

WHY IT WORKS
The Internet is a content serving engine that is primed for conversions because audiences consume content as part of their purchase journeys. These topic-engaged audiences display the most powerful real-time intent signals with the best opportunity for conversions. Our Acquisition DSP lets you reach them anywhere along their topic journey – from Search to Sale.

HOW IT WORKS
This is a revolution in digital acquisition marketing because it is the first and only contextual DSP to transform impressions into estimates of real people who are in a real-time intent moment to convert, providing a pro-forma of acquisition KPIs.

  • Transform branded content, PPC data, and industry content into a data layer that identifies the most monetizable topics
  • Pre-x campaign acquisition pro-forma projects the number of impressions available per topic and transforms impression estimates into the actual number of real people available for acquisition modeling.
  • Contextual ad placement pinpoints specific web pages that feature specific topics that can convert audiences
  • Transparent ad placement is more precise than “Interest Classification” and more accurate than keyword matching to deliver audiences efficiently without the waste of impressions targeting audiences who are not in the mindset to convert.

THE BENEFITS

  • Better conversion from real-time intent Audiences 
  • Increase ROI efficiency by excluding unqualified impressions and focus on “real-time intent” users who are in the mindset to engage and convert.
  • Completely transparent, scalable and GDPR compliant 
  • Clear data to model transparent acquisition costs

UNDERSTANDING WHAT YOUR CUSTOMERS LOVE CREATES MEANINGFUL INTENT-DRIVEN CUSTOMER ENGAGEMENT

WHY TOPIC INTELLIGENCE™ WORKS?

TOPIC INTELLIGENCE™ is an evidence-based approach to acquisition marketing because topics are closest to real-time intent than demographic targeting. It allows for an alignment of cross-media and content creation strategies around the most monetizable topics for your brand.

HOW DOES TOPIC INTELLIGENCE WORK? 
Our breakthrough solution, Brand Wisdom, creates a new type of TOPIC INTELLIGENCE™, data that transcends the limitations of keywords. It’s topic data that is uniquely leverageable and monetizable for your brand. Brand Wisdom is a better approach to content marketing planning from SEO, PPC to digital media. 

At its core, Brand Wisdom analyzes brand, industry, trade, competitive content, and keyword data identifying the most relevant and monetizable topics along with the audiences clustered around them. Topic data is visualized through in our Brand Wisdom platform to display the brand’s best “macro topics” along with “micro topics” best suited to drive engagement.

  1. Content audit of brand-owned assets to understand the topics the brand covers
  2. Content audit of trade, social, and competitor content to understand what topics are important within the industry.
  3. Comprehensive topic map with data to reveal the most leverageable for the Brand.
    • Full list of Macro topics that offer the most competitive opportunities for the Brand
    • Micro topics that make up the Macro topics for richer topic journeys

THE BENEFITS  
Content Strategy and Planning.
 You’ll get insights to create strategy and plan around topics that will become powerful channels to deliver brand information reducing content development costs and increasing content effectiveness.  

SEM Topic Optimization. Data to define SEO and PPC strategy and buying tactics against audiences who are hungry for new ideas, information, inspiration —from lifestyle to products.

Digital Media Contextual Media Buying: Innovative topic-centric targeting technology transcends cookie targeting to reveal real-time intent audiences based on the topics they are engaging within the moment.

ATTRIBUTION MODELING

TOPIC-CENTRIC ATTRIBUTION MODELING. THE FIRST TOPIC-BASED ATTRIBUTION MODELING REVEALS THE TOPICS THAT DROVE YOUR CUSTOMERS’ JOURNEY TO CONVERSION.

WHY IT WORKS
Unlike channel-specific attribution models on the market today, this is the industry’s only topic-based attribution model that allows Advertisers to understand the topic journey to the conversion of real-time intent audiences.

HOW DOES IT WORK?
Powered by our proprietary TOPIC INTELLIGENCE data, we can analyze pathing data from your customers’ “real-time intent” content journeys during your campaign. This data is collected and used to identify the content your customers need to see to continue on their conversion journey.

THE BENEFITS

  • We know they’re human.  Bots don’t make content journeys, people do. We verify that the journeys we’re tracking are only real people, not bots.
  • Campaign optimization. New insights into cross-sell/upsell opportunities through the new topics that can drive conversion. 
  • Get ahead of the competition. Get front seat view on content intelligence custom-tailored to you to tap into new markets ahead of others in your space.
  • Better Creative and ad placement. Know where success happens and what works to a much greater degree through the topics that drive engagement. 
  • Fraud detection. Detect anomalies that may indicate fraud, which can then be flagged and prevented.
  • Risk reduction Reduce waste by getting the data you need to focus your campaigns with the right topics to reduce wasted ad dollars.

ACQUISITION DSP

MOVE BEYOND IMPRESSIONS TO TARGET REAL-TIME INTENT AUDIENCES ON THEIR TOPIC ENGAGED JOURNEYS WITH INDUSTRY’S FIRST ACQUISITION DSP.

WHY IT WORKS
The Internet is a content serving engine that is primed for conversions because audiences consume content as part of their purchase journeys. These topic-engaged audiences display the most powerful real-time intent signals with the best opportunity for conversions. Our Acquisition DSP lets you reach them anywhere along their topic journey – from Search to Sale.

HOW IT WORKS
This is a revolution in digital acquisition marketing because it is the first and only contextual DSP to transform impressions into estimates of real people who are in a real-time intent moment to convert, providing a pro-forma of acquisition KPIs.

  • Transform branded content, PPC data, and industry content into a data layer that identifies the most monetizable topics
  • Pre-x campaign acquisition pro-forma projects the number of impressions available per topic and transforms impression estimates into the actual number of real people available for acquisition modeling.
  • Contextual ad placement pinpoints specific web pages that feature specific topics that can convert audiences
  • Transparent ad placement is more precise than “Interest Classification” and more accurate than keyword matching to deliver audiences efficiently without the waste of impressions targeting audiences who are not in the mindset to convert.

THE BENEFITS

  • Better conversion from real-time intent Audiences 
  • Increase ROI efficiency by excluding unqualified impressions and focus on “real-time intent” users who are in the mindset to engage and convert.
  • Completely transparent, scalable and GDPR compliant 
  • Clear data to model transparent acquisition costs

TOPIC INTELLIGENCE™

UNDERSTANDING WHAT YOUR CUSTOMERS LOVE CREATES MEANINGFUL INTENT-DRIVEN CUSTOMER ENGAGEMENT

WHY TOPIC INTELLIGENCE™ WORKS?

TOPIC INTELLIGENCE™ is an evidence-based approach to acquisition marketing because topics are closest to real-time intent than demographic targeting. It allows for an alignment of cross-media and content creation strategies around the most monetizable topics for your brand.

HOW DOES TOPIC INTELLIGENCE WORK? 
Our breakthrough solution, Brand Wisdom, creates a new type of TOPIC INTELLIGENCE™, data that transcends the limitations of keywords. It’s topic data that is uniquely leverageable and monetizable for your brand. Brand Wisdom is a better approach to content marketing planning from SEO, PPC to digital media. 

At its core, Brand Wisdom analyzes brand, industry, trade, competitive content, and keyword data identifying the most relevant and monetizable topics along with the audiences clustered around them. Topic data is visualized through in our Brand Wisdom platform to display the brand’s best “macro topics” along with “micro topics” best suited to drive engagement.

  1. Content audit of brand-owned assets to understand the topics the brand covers
  2. Content audit of trade, social, and competitor content to understand what topics are important within the industry.
  3. Comprehensive topic map with data to reveal the most leverageable for the Brand.
    • Full list of Macro topics that offer the most competitive opportunities for the Brand
    • Micro topics that make up the Macro topics for richer topic journeys

THE BENEFITS  
Content Strategy and Planning.
 You’ll get insights to create strategy and plan around topics that will become powerful channels to deliver brand information reducing content development costs and increasing content effectiveness.  

SEM Topic Optimization. Data to define SEO and PPC strategy and buying tactics against audiences who are hungry for new ideas, information, inspiration —from lifestyle to products.

Digital Media Contextual Media Buying: Innovative topic-centric targeting technology transcends cookie targeting to reveal real-time intent audiences based on the topics they are engaging within the moment.