OWN YOUR TOPICS™️

OWN YOUR TOPICS™️

CUSTOMER ACQUISITION CONTENT THAT CONVERTS POWERED BY TOPIC INTELLIGENCE™

Brought to you by digital marketing experts engageSimply & Outfront Solutions

AI-powered Topic Intelligence™ data tells you which brand-specific content will improve customer acquisition and engagement in key channels.

TAP INTO INTENT MARKETING AND TURN ARTICLES, WHITE PAPERS, SOCIAL MEDIA, EMAIL, SEO AND PPC INTO ENGAGEMENT ENGINES

Optimize your content marketing budget with Topic Intelligence™ data that identifies the topics that audiences are engaging with and scores the channels with the highest conversion potential.

HERE’S HOW IT WORKS.

  • Topic Intelligence™ uses AI, ML, and NLP to identify clusters of topics and keywords with proven engagement potential.​
  • Discover key investment topics, competitive topics, high intent topics, and trending topics in your category.​
  • We generate a large volume of brand-specific expert-driven and AI-supported customer acquisition content for higher SEO rankings, visitor traffic, visibility and business growth.​
  • We (or you) build an engagement engine mapped to your sales and marketing funnel to distribute, attribute, measure and optimize your budget and increase ROI.​

SAMPLE CLIENT RESULTS WE’VE GENERATED USING TOPIC INTELLIGENCE™ DATA

A unified user engagement engine across sales and marketing that grows and optimizes over time
  • CPA reduction of 77% for B2B financial services company which went from 3rd tier to market leader in 18 months (and bought top two competitors).
  • Seven figure ROI for topic campaigns by delivering 5 enterprise deals from one campaign for fashion software company. Exceeded revenue goals by 21% within 20 weeks.
  • Reductions of 28% in content production costs for major management consulting firm by investing in most valuable topics.
  • High MQLs (marketing qualified leads) delivery efficiency of 60% with no increased spending for telecom company.
Let's do it for you

Create a custom program or choose from our three best-selling plans

Thought Leadership

  • Topic Intelligence
  • Content

Brand Accelerator

  • Topic Intelligence
  • Content
  • SEO (6 months)

Lead Generator

  • Topic Intelligence
  • Content
  • SEO/PPC
  • Advertising
Book a Call

Respect privacy by targeting topics, not people

Demographics, psychographics and impressions don’t get you closer to real people who are ready to buy. How people engage with content does.
  • Know the true size of your addressable market (not just impressions)
  • Gain intelligence based on what people do, not what they say
  • Stop guessing where to invest your content marketing time and resources

Our technology and services

Beat the competition, gain awareness and increase sales with technologies that build a foundation for profitable and predictive growth
Topic Intelligence™ Proprietary AI technology generates topic-based data to inform and optimize content marketing from branding to communications and advertising. Targets topics rather than people, delivering the right audience in a privacy compliant way, on the right channels, with a contextually relevant message scored for engagement.
Expert AI Content Production Supervised by subject matter experts (SMEs) who design inputs and customize output, content development implements Topic Intelligence data for articles, blog posts, white papers, reports, social media posts and SEO.
Competitive Topic Intelligence™ Determine the topics competitors are investing in by understanding where impressions are sold within each topic cluster.
Search Engine Optimization SEO Produce better organic search results at lower cost by implementing Topic Intelligence data insights.
Attribution Dashboard Using our TI attribution system, we determine which topics and sequence of topics users are interacting with and which ultimately lead to meaningful engagements.
Authority Site A single topic website for high conversion velocity by providing information that is trusted by other websites, industry experts and search engines. While the New York Times and BBC are examples of authority sites, niche sites can become authority sites when they consistently produce useful content.
Contextual Ad Network & Content Syndication Plan and implement media in contextual outlets. Sponsored content and search media are executed with landing page strategy/optimization, campaign creation, and native advertising.
Website and Landing Pages Evolution The majority of our clients see the need to incorporate key topics, keywords and new messaging on their websites to drive SEO and conversion. We provide architecture, content, features and functionality, and design for landing pages and website evolution.
Technical Services Implement custom marketing projects from planning, creating and management of authority sites, optimized brand websites, custom CRM implementations, TI-based search functions, custom internal libraries, content organization structures and more.
create a custom program

About Us

Topic Intelligence (a Trustweb Company) and Outfront Solutions offer content-based customer acquisition solutions. By targeting topics instead of people, we tap into purchase intent while respecting user privacy. Our marketing technology solutions connect the right content with the right audiences and provide an attribution dashboard that enables us to understand the impact of our clients’ marketing spend. We select only contextually relevant channels to distribute content and deliver expert directed AI-driven content that is scored for it’s potential for conversion in specific channels from articles to social media, SEO and PPC. With roots at the forefront of the commercial internet, mobile and AI-Tech, and having worked with the world’s most prestigious technology companies in the world like AT&T, Sun Microsystems, Accenture, HP, and Booz Allen Hamilton, and luminaries like Steve Jobs, Eric Schmidt and Chris Foster, we have been solving marketing challenges with technology for more than 20 years.