EngageSimply and AdKernel Announce the Launch of ProgrammaticPlus, the First Contextual Marketing Platform That Creates Highly Effective Ways for Brands to Identify, Reach, and Connect With Audiences
The first comprehensive solution that includes contextual brand mapping, ad serving, and engagement components, available individually or as a comprehensive, integrated solution, will be demonstrated at the Ad:Tech NY conference November 5th and 6th
For Immediate Release: November 3, 2014; New York, NY – engageSimply, a leading innovator of customer engagement solutions for brands and agencies, and adKernel, the fastest-growing white label ad serving provider, today announced the development of ProgrammaticPlus, the first comprehensive contextual marketing platform. ProgrammaticPlus includes three powerful ad tech components, each a powerful innovation in its own right. They are available individually or as a comprehensive, integrated solution.
“While programmatic marketing technologies have expanded the scale of digital marketing campaigns, in many cases this growth has come at the expense of serving ads in a relevant context,” said Judy Shapiro, CEO and Founder of engageSimply. “ProgrammaticPlus restores context to the process of identifying, reaching, and cultivating the attention of customers.”
The ProgrammaticPlus Platform includes three unique products, which marketers can use individually or as an integrated package:
- brandWisdom a contextual brand mapping platform discovers brand activation topics using advertiser performance data integrated with key influencer data. brandWisdom’s unique integration of customer and influencer data delivers insights that can power a variety of customer engagement initiatives, from publicity and events to media planning and marketing campaigns.
- adWisdom, a contextual ad serving platform that reaches and activates the right users in the right context to produce optimal customer engagement.
- Engagement Hub delivers contextual user experiences in our topic-based online communities, engineered to maximize customer engagement. We cultivate audiences around highly searched but poorly served passion topics and connect engaged users to brands via our proprietary context ad unit.
“adKernel’s deep expertise in ad serving, big data analytics, and distributed database technology, has been essential in the development of these powerful marketing innovations,” said Yevgen Peresvyetov, CEO and Co-founder of adKernel. “We have dedicated adKernel for some time to uncovering and developing new opportunities in contextual advertising technology, and we are very proud to share the results of that effort now with our customers and the industry.”
EngageSimply will be presenting in the Start-up Spotlight competition at Ad:Tech NY as a guest of Heineken, who selected the company as a finalist. They can also be found at Pod #9 in the Start-up Spotlight section of the exhibit hall. adKernel will be exhibiting at Ad:Tech NY to announce and demonstrate recent innovations. adKernel will be exhibiting in booth #935. Together the two companies are bringing to market a new approach to advertising technology that combines the scale potential of a technology platform and the intimate customer engagement potential of a marketing campaign.
“While technological advances such as programmatic and retargeting ad platforms have improved advertisers’ abilities to reach users with specific characteristics, they often do so by serving ads out of context,” said Eugene Peresvyetov, CEO of ADKernel. “Reaching the right person in the wrong context is not much of an improvement over reaching the wrong person altogether.”
engageSimply is a technology-powered engagement marketing company that develops new ways for brands to connect with customers in a contextually relevant way. The company’s three-part platform includes contextual brand mapping, contextual ad serving, and contextual user experience products, developed in partnership with adKernel, which can be used separately or in an integrated campaign. For more information, please visit www.engagesimply.com.
adKernel is a leading advertising technology company that offers a fast, efficient and feature-rich white-label advertising serving platform for publishers, advertisers, and networks. Thanks to the company’s industry-leading role in providing enterprise-class solutions for pay-per-click, display and video, mobile and desktop markets, which help clients to achieve advanced traffic and revenue maximization, more and more companies are choosing adKernel. For more information please visit: www.adkernel.com.
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