Our Topic Journey™️ solution allows brands to leverage topics to drive real outcomes. Powered by Topic Intelligence ™️ technology, our solution detects topic journeys and dynamically curate them with on-demand content.
Dynamic. Performance Focused. Respecting User’s Privacy .
Topic Intelligence Data identifies the best topics.
Topic Intelligence™️ predictively defines which specific topic themes & associated contextual keywords will perform best to drive outcomes.
The Topic Intelligence™️ data provides clear, evidence-based priorities in content development that can be applied across all marketing functions (i.e. Organic & Paid Social, SEO, PPC, email, Paid Media etc…)
Topic Journeys™️ analytics generate the content paths to drive engagement and conversion
Topic Journeys™️ analyses all the specific topics on each page of a brand website, and generate insights on how audiences move from topic to topic.
From there, the Topic Journeys™️ are generated, outlining the multiple topic paths that users go through before they convert, providing brands with a new level of precision in driving users forward in their topic journey and ultimately conversion.
Topic Intelligence™️ Authority Site dynamically curates topics based on Topic Journeys™️ to drive engagement
A personalized topic journey to conversion is possible with On-Demand content development to match users’ topic stage delivered through an Authority Site, a topic-centric site engineered to drive outcomes.
The Authority Site platform will create the right topic content to move users to the right topic pages for the next topic(s) in a user’s journey to conversion.
2 weeks
Topic Intelligence™️ data
Topic Intelligence™️ data with conversion scoring.
Identifies topics with high engagement potential.
2 weeks
Detailed analysis of specific topics on all brand sites.
Understand what specific topics are really on pages and how they contribute to engagements.
LAUNCH & DEPLOY
TOPIC JOURNEYS™️ DATA
ongoing analysis & optimization