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A SINGLE-SOURCED PLATFORM discovers audiences that coalesce around topics that interest them in the moment. eS technology gives advertisers a unique and AI-powered platform that blends programmatic data for topic-centric scale and targeting of “real” real-time intent digital audiences. Our technology can re-express CPMs into estimates of real audiences that are available, expanding your campaigns reach outside of the conventional limits of digital media.

KEY ELEMENTS OF ACQUiSITION SINGLE SOURCE
PLATFORM, FOR FULL ACCOUNTABILITY:

scale
& speed

Topic intelligence data layer.

Revolutionary technology proactively defines the best topics that can drive conversion across multiple channels; seo, ppc, social and digital media providing the industry’s only campaign forecast of real audiences a campaign can reach and convert.

smart

Acquisition DSP for contextual programmatic buying.

Pinpoint and target 2 out of 1,000 impressions, which have shown “purchase intent” through content consumption behavior by placing topic ads on relevant web pages; more precise than interest classification targeting and better than keyword-only targeting—without using cookies.

simple

Topic-based attribution model

provides the industry’s only topic-based analytic layer that allows advertisers to understand the topic journey to conversion of real time intent audiences.

TECHNOLOGY DESIGNED TO DRIVE CONVERSION AND LONG TERM ACQUSITION MODELING.

Patent-pending eS AD TECH STACK merges the latest in machine learning with programmatic buying, contextual semantic processing, and user verification technologies. What we do is complex, so that it is easy for customers to launch acquisition campaigns.

TOPIC INTELLIGENCE™ creates ‘cohorts’ of potential topic web pages that are monetizable, targeting the right real time mindset of digital audiences ready to convert.

ADVANCED RTB TECHNOLOGY is able to delivers on-demand programmatic inventory that ensures optimum topic alignment and conversion; all without cookies

AI, PROPRIETARY ALGORITHMS, can process web pages in real-time to identify the right topic pages talking about precise topics that match a client’s campaign.

AUDIENCE VERIFICATION TECHNOLOGY Verifying the authenticity of the traffic by detecting audiences on content journeys, because bots don’t make content journeys, only real people do.